Thanks to the delightful Bob Sutton and the folks at joyoftech.com. – Follow me on Twitter and Psychology Today.
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All It Takes To Improve
Why does so little change? Why is there good reason that cars wear bumper stickers that read, “Same Shit, Different Day,” while some of their drivers blast the Young Gunz song by the same name? It’s because improvement requires more than improvement; it demands change. We [...]
View Post "Same shit different day", Change, change aversion, continuous quality improvement, fear of changeThe Four Problems Facing Facebook
You read about it everywhere. “20 Tips For Enhancing Your Facebook Presence.” “How To CRUSH IT on Facebook. But let’s hypothesize Facebook’s death, and then do some reverse engineering. What might cause that death? The Vonnegutt Problem. The wonderful Derek Sivers once posted how Kurt Vonnegutt Jr. had used three charts to show why people [...]
View Post Death of Facebook, Defriending, Derek Sivers, Facebook, Facebook fans, Facebook problems, Facebook's decline, Facebook's future, Kurt Vonnegutt jr., psychology of Facebook, social mediaIs Content King?
We hear it repeatedly: The key to a strong online presence is great content. On one hand, who can argue? By definition, a website is content. Who who can argue for pretty good content, or not-close-to-awful content? But if great content matters so much, why do we rarely hear about “good content,” but instead hear: [...]
View Post Attracting More Followers, Atttact More Followers, Best Twitter Tips, content versus design, Effective Tweeting, importance of design, Is content king, search engine optimization, social media, social media marketing, Twitter, Twitter Tips, web design, website contentThe Power of Your Price: Three Surprising Stories
Welcome to another strange but true story–told to me twice at the annual meeting of one of America’s premier consulting firms. This story begins on a sunny September afternoon in Franklin Lakes, New Jersey. An experienced consultant named David called on a Fortune 500 prospect. The prospect was impressed, but balked at David’s $1,750 per [...]
View Post Cherry Hill, consulting firm fees, fees, Franklin Lakes, How to price your services, how to set your price, New York City, Polo Ralph Lauren, price as a placebo effect, price placebo effect, prices, pricing, Ralph Lauren, Selling the Invisible, settinng consulting fees, tips on pricing, Yankee StadiumTwitter Soars: A Tweeter’s Story
It seems apt–perhaps even clairvoyant–that Twitter’s founders chose a bird for its symbol. Twitter is flying. Last spring, Performics and ROI Research asked active social networker users, “What is you most important social account?” 53% said Facebook; 40% said Twitter. The same group just released this year’s numbers, and Twitter has flown from far behind [...]
View Post Benefits of Tweeting, Best Twitter Tips, Decline of Facebook, Facebook, How to Tweet, Los Angeles, Performics, Psychology Today, Rise of Twitter, Social Networking, Social Networks, South Africa, South Carolina, South Korea, Thomas Wolfe, Twitter, Twitter popularity, Twitter TipsIs Television Advertising Dying?
On Friday, following months of obituaries for conventional interruptive marketing and speculation about a “double dip recession” that would lead to reduced consumer spending, came a startling piece of news. The Wall Street Journal reported that the four largest television networks had sold out their fall seasons for prices 9% to 15% higher than 2010. [...]
View Post ABC, CBS, CocaCola, GoDaddy commercials effectiveness, Jonah Lehrer, NBC, Rhodes Scholarship, Super Bowl, Super Bowl advertising, Television advertisement, The Most Interesting Man in the World, The Wall Street Journal, TV commericals effectiveness, upfront buys, Volkswagen, YouTubeWhy Your Bad Clients Must Go
Brace yourself. This story gets scarier than first appears. In most service businesses, the real costs of a bad client never appear on the books. Some costs are partly hidden. Others are time-released, showing up as a loss without ever appearing as an actual cost. Your first cost is psychic. Bad clients have toxic effects; [...]
View Post Bad client, Employee moral, handling the problem client, Human Resources, problem client, prospecting, screening prospective clients, the client from hell, Toxic ClientsNine Planning Lessons of a Lifetime
If six people are on your committee, your meeting has seven agendas. Your worst enemies aren’t your competitors. It’s your people’s egos. Terrific takes time; perfect takes forever. The absolutely certain are often wrong. The louder someone talks, the less certain they are. Articulate doesn’t mean right. It just means articulate. If everyone likes it, [...]
View Post better business plans, effective plans, How to plan, How to plans, marketing, planning lessons, planning tipsSeven Lessons of a Marketing Lifetime
Simplify everything: your name, message, and design. Strip everything away until only the essence remains. Ordinary words and images warn us that you must be ordinary, too. If you take 40 words to make your pitch, I will buy from the person who can do it in 30. Communicate one important message and people will [...]
View Post advertising, Communications Tips, effective communications, effective selling, Elevator Speech, marketing, Marketing Tips, Messaging, Persuasion, prospecting, sales tips- 1
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