How can you help your group make better decisions? Here are seven key thoughts, gleaned from over 30 years of strategic planning. 1. Enter with two objectives: To learn a lot and produce a road map. There is every chance that you will alter the plan, perhaps significantly, as events unfold. That doesn’t dilute what [...]
This is the second excerpt from the upcoming book called Passion. The interviewers questions appear in bold italic. What were the big obstacles you faced in becoming a marketing strategist and writer? The first is the one that faces us all: Experience. I started on my own after six years with an ad agency. I [...]
View PostGood design is: Innovative. A fresh design implies that the organization behind it thinks differently, and because a truly innovative design improves on the designs that preceded it. Aesthetic, because beauty affects us and our well-being, and because beauty means not just beautiful to look at, but beautiful to use. Understandable. Like the perfect [...]
View Post Design, Dieter Ram, principles of good design, Visual pollutionIt came on midnight, August 1, 1998, but we need to go back. From computing’s early days–the first Altair, introduced to the world in Popular Mechanics in 1974–we called a computer a “box.” It seemed fitting. Everything was straight lines and sharp edges. When Apple entered the computer market in July 1976, it created boxes, [...]
View Post