“A must read for anyone in services—which means all of us.”

“The one book on marketing I’d have if I could have just one. A classic.”

“Harry makes the invisible engagingly accessible.”

“No word describes him better than ‘outstanding.’ Listening to Harry is a really golden moment.”

“These insights are invaluable.”

“You won’t be able to put it down.”

“Great inspiration.”

“Valuable, fresh, funny and strategic.”

“Useful, direct, and inspiring: a winner.”

“Splendid and valuable.”

“Remarkable. That rare business book you want to read out loud to associates, family, and friends.”

“Refreshing and practical.”

“A best bet for Board of Directors reading.”

“A fascinating meditation on Americans and the marketers who chase after them.”

“Amazing—I was blown away. One reference after the next, each insightful on its own, connected into a brilliant and useful view of the world.”

“Reminiscent of Gladwell’s bestsellers.”

“A treasury of uncommon wisdom, and you will share it, too, if you read this book.”