Our Services

Positioning
How should your define and position your services to attract more business?

Our positioning engagements begin with research on your company and competitors, followed by a two-hour workshop with your key employees.

This approach helps reveal key insights, gives you a sense of ownership of the final recommendations, and reveals the merits of each of the eight Positions of Power in your market.

The exercise also focuses your organization, speeds your agreement on strategy and tactics, and provides a single foundation that will help you attract, convert and keep more prospects.

Representative positioning clients: ADP, EDS, Fidelity Investments, Hewlett Packard, Hewlett Packard Europe, Merck, Wells Fargo, uReveal, and MRI.

Is your brand creating a premium for your services?

Our branding exercises follow positioning exercises, and provide similar benefits, including consensus and a deeper understanding of the impact of your branding on your growth.

Our branding services include full corporate identity, from logos to websites to interior and exterior design recommendations.

Representative clients: Fidelity, ADP, Wells Fargo, Microsoft, Primrose, General Motors, Hellenic Adventures, IBM, Avaya, Merck, Pet Smart.

Names
Are you getting known, faster and at the lowest possible cost?

Our name testers (67 people nationwide whose results are consistent with representative samples of over 2,000 people) show that the presidential candidate whose name sounds most authoritative has won 12 of the last 13 presidential elections. The memorably-named Yahoo, an adequate service, earns billions more than the forgettably-named Northern Light, a superior one.

Your name should reflect your desired position and intended brand, and be evocative, personal, or geographic. It should be no longer than four syllables, appeal to one or more senses, and imply more than one meaning.

Our name exercises follow our positioning and branding exercises mentioned above. Before making our recommendation, we educate your team on the 13 characteristics of superior names so that they can make the most informed and confident choice on this critical marketing decision.

Naming clients include: Blue Harvest (ocean seeding); Heaven on a Pogo Stick (book title); uReka! (search engine); Umbrella (cosmetic dentistry); Ninth Cloud (aesthetic medicine); Go.edu (K-12 computer consulting); Primrose (Alzheimer's living); Crucible (international security specialists); Angel (support for cancer patients); Lowry Hill (wealth services); Corragio (performance sports wear); Pathfinders (psychological services); Wizards of Ahhhs (children's photo studios)

Marketing Campaigns
We convey your compelling message in everything you do, with a particular strength in developing memorable, lasting, and emotionally resonant themes.

We vividly convey your point of difference--and the difference you can make in your clients' and customers' lives.

Campaign clients include: Wells Fargo, Allen-Bradley, Lowry Hill, Medtronic, Pioneer International, Fidelity, EDS and Northwest Airlines.

Speaking Topics:

Selling the Invisible: The Four Keys To Marketing Services
Selling the Newest Invisible: How to Sell SaaS
Selling the Third Miracle: Financial Services Marketing
Beyond Blink: How Prospects Decide
What Clients Love: Client Relationship Mastery

Workshops:

Positioning and Branding: 4-12 hours
Selling the Invisible: 5-16 hour sales workshops
Selling the Third Miracle: 8-16 hours for financial services
Growing the Professional Service: 3-16 hours
Selling the Newest Invisible (SaaS): 3-8 hours

Please call or email for fees. availability, and other information.

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About Beckwith Partners Our Services Speakers Authors Featured Articles Sign - Up For Newsletter Resources	Our Services Positioning How should your define and position your services to attract more business? Our positioning engagements begin with research on your company and competitors, followed by a two-hour workshop with your key employees. This approach helps reveal key insights, gives you a sense of ownership of the final recommendations, and reveals the merits of each of the eight Positions of Power in your market. The exercise also focuses your organization, speeds your agreement on strategy and tactics, and provides a single foundation that will help you attract, convert and keep more prospects. Representative positioning clients: ADP, EDS, Fidelity Investments, Hewlett Packard, Hewlett Packard Europe, Merck, Wells Fargo, uReveal, and MRI. Back to Top Branding / Identity Do you speak in one clear, powerful, and appealing voice? Is your brand creating a premium for your services? Our branding exercises follow positioning exercises, and provide similar benefits, including consensus and a deeper understanding of the impact of your branding on your growth. Our branding services include full corporate identity, from logos to websites to interior and exterior design recommendations. Representative clients: Fidelity, ADP, Wells Fargo, Microsoft, Primrose, General Motors, Hellenic Adventures, IBM, Avaya, Merck, Pet Smart. Back to Top Names Are you getting known, faster and at the lowest possible cost? Our name testers (67 people nationwide whose results are consistent with representative samples of over 2,000 people) show that the presidential candidate whose name sounds most authoritative has won 12 of the last 13 presidential elections. The memorably-named Yahoo, an adequate service, earns billions more than the forgettably-named Northern Light, a superior one. Your name should reflect your desired position and intended brand, and be evocative, personal, or geographic. It should be no longer than four syllables, appeal to one or more senses, and imply more than one meaning. Our name exercises follow our positioning and branding exercises mentioned above. Before making our recommendation, we educate your team on the 13 characteristics of superior names so that they can make the most informed and confident choice on this critical marketing decision. Naming clients include: Blue Harvest (ocean seeding); Heaven on a Pogo Stick (book title); uReka! (search engine); Umbrella (cosmetic dentistry); Ninth Cloud (aesthetic medicine); Go.edu (K-12 computer consulting); Primrose (Alzheimer's living); Crucible (international security specialists); Angel (support for cancer patients); Lowry Hill (wealth services); Corragio (performance sports wear); Pathfinders (psychological services); Wizards of Ahhhs (children's photo studios) Back to Top Marketing Campaigns We convey your compelling message in everything you do, with a particular strength in developing memorable, lasting, and emotionally resonant themes. We vividly convey your point of difference--and the difference you can make in your clients' and customers' lives. Campaign clients include: Wells Fargo, Allen-Bradley, Lowry Hill, Medtronic, Pioneer International, Fidelity, EDS and Northwest Airlines. Back to Top Speaking Topics: Selling the Invisible: The Four Keys To Marketing Services Selling the Newest Invisible: How to Sell SaaS Selling the Third Miracle: Financial Services Marketing Beyond Blink: How Prospects Decide What Clients Love: Client Relationship Mastery Workshops: Positioning and Branding: 4-12 hours Selling the Invisible: 5-16 hour sales workshops Selling the Third Miracle: 8-16 hours for financial services Growing the Professional Service: 3-16 hours Selling the Newest Invisible (SaaS): 3-8 hours Please call or email for fees. availability, and other information. Back to Top	Interested? Click here to contact us.
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