A musician plays notes, but listen carefully. You realize that music comes not just from the notes, but from the silences. Silence works. Sometimes, it sings. A friend comes to you seeking consolation. You help her not with your words, but without them; you just listen. Your silence works. Your group convenes [...]
Simplify everything: your name, message, and design. Strip everything away until only the essence remains. Ordinary words and images warn us that you must be ordinary, too. If you take 40 words to make your pitch, I will buy from the person who can do it in 30. Communicate one important message and people will [...]
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