A Spanish proverb puts it perfectly: “Whoever gossips to you will gossip about you.” Never divulge anything about a past client that may appear confidential or critical. Protect–and appear to protect–every client, past and present. This rule springs from another truth that all of us know. People who reveal secrets will reveal ours. What happens [...]
We recently flew to Barcelona, Spain and checked into what wanted to be an engaging hotel. Every several minutes while we stood in line, a pretty young Spanish woman would ask us, “How are you doing? Anything I can do to help?” We waited 26 minutes. The hotel had staffed just two people to perform [...]
View Post Barcelona, client engagement, client satisfaction, customer engagement, Customer Service, engaging the customer, Facebook, social media, TwitterYou read about it everywhere. “20 Tips For Enhancing Your Facebook Presence.” “How To CRUSH IT on Facebook. But let’s hypothesize Facebook’s death, and then do some reverse engineering. What might cause that death? The Vonnegutt Problem. The wonderful Derek Sivers once posted how Kurt Vonnegutt Jr. had used three charts to show why people [...]
View Post Death of Facebook, Defriending, Derek Sivers, Facebook, Facebook fans, Facebook problems, Facebook's decline, Facebook's future, Kurt Vonnegutt jr., psychology of Facebook, social mediaIt seems apt–perhaps even clairvoyant–that Twitter’s founders chose a bird for its symbol. Twitter is flying. Last spring, Performics and ROI Research asked active social networker users, “What is you most important social account?” 53% said Facebook; 40% said Twitter. The same group just released this year’s numbers, and Twitter has flown from far behind [...]
View Post Benefits of Tweeting, Best Twitter Tips, Decline of Facebook, Facebook, How to Tweet, Los Angeles, Performics, Psychology Today, Rise of Twitter, Social Networking, Social Networks, South Africa, South Carolina, South Korea, Thomas Wolfe, Twitter, Twitter popularity, Twitter TipsI’ve now been blogging for just five months, here and at Psychology Today. (Having read that, you now suspect that I just bought my first cell phone, right?) Being late to this game, I often read advice for bloggers. It’s hard to miss on the internet. Many of these advisors recommend that you first [...]
View Post better blog, blog, blogging tips, Facebook, How to blog, money-making blogging, Online Communities, Psychology Today, Social Networking, South Africa, Target market, Twitter