Simplify everything: your name, message, and design. Strip everything away until only the essence remains. Ordinary words and images warn us that you must be ordinary, too. If you take 40 words to make your pitch, I will buy from the person who can do it in 30. Communicate one important message and people will [...]
This really happened. Just after New Years Day last year, a 29 year-old British man leaped before he looked. Had he looked at the ground six feet below where he was perched on a building foundation, he would have spotted a six-inch construction nail, its point facing him. But he jumped, and landed with such [...]
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