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Let’s start with the sales people who fail, because their experience sets our stage here.
In order, this is what unsucessful sales people sell:
1. The price
2. The product or service
3. The company behind #2.
4. The sales person.
Now, how do the best sales people sell?
Just reverse the order above: They sell themselves and then their company. Only after that then do they sell the product or service. By the time they’re done, most prospects will willingly accept almost any reasonable price.
If you’re selling, you’re selling You first.
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