What makes a blog engaging? Or your presentation? Or conversation? Consider three engaging communicators: Malcolm Gladwell, Seth Godin, Derek Sivers. When they speak, people listen. There’s one obvious reason: they say interesting things. But there’s a second reason. They don’t talk to us. They talk with us. Look at these examples: Godin (yesterday’s blog): “You’ve [...]
Each day I try to scan LinkedIn and Twitter, but feel overwhelmed. I search for useful information on Google. I read the first three entries on my topic and decide that it’s the crap and not the cream that’s rising to the top. It’s the search engine-optimized. Years ago, I read about the bright [...]
View Post content marketing, LinkedIn, social media, TwitterIf you have not seen it, go see it as soon as you’ve finished this. http://bit.ly/xcBdXl On the video, you see the photo of polar bear approaching a Siberian Husky in Manitoba, Canada. The 1200-pound bear’s predatory stare makes it clear: the husky is lunch. Then you notice the Husky’s body language, which tells you [...]
View Post Buyer Behavior, marketing, marketing best practices, motivationA musician plays notes, but listen carefully. You realize that music comes not just from the notes, but from the silences. Silence works. Sometimes, it sings. A friend comes to you seeking consolation. You help her not with your words, but without them; you just listen. Your silence works. Your group convenes [...]
View Post blogging tips, effective marketing communication, effective sellingGood design is: Innovative. A fresh design implies that the organization behind it thinks differently, and because a truly innovative design improves on the designs that preceded it. Aesthetic, because beauty affects us and our well-being, and because beauty means not just beautiful to look at, but beautiful to use. Understandable. Like the perfect [...]
View Post Design, Dieter Ram, principles of good design, Visual pollution