Who shall I be?
How do I want to be perceived?
What’s my personal brand?
In truth, you have no options. We decide. And we’re smart. Yes, you can fool us once. But that’s your problem, because people who has been fooled feel foolish and resent the person who outed them. They lose all trust in you.
Think of this. You’ve seen several actors attempt different roles. And no matter how hard they tried to portray someone else, they ended up playing themselves. Famously gifted as she is, Meryl Streep has made a career portraying slightly tweaked versions of Meryl Streep, but with different accents.
You’re trying to build your brand? Be you.
You want a better image? Be a better you. Do better things, or do the things you do better.
Years ago, I wrote something that struck a chord so strong with a famous blogger that he inscribed it his company’s coffee cups. The messsage applies to every person:
“The heart of a brand is not slick packaging, artifice, cleverness, or polish. The heart of a brand is the truth.”
You want to build a stronger brand for the New Year? Keep building a better you–the real you.