It’s a miracle anyone ever gets any decision right. That includes the decision to hire you or your company. There are three reasons that explain this, each beyond our control–but that we can overcome with a simple strategy that follows. First, the chooser always has limited time. And with time demands growing, time is even [...]
Dr. Harry Beckwith, Jr. feared the health dangers of microwave ovens and most drugs other than aspirin, and disapproved of all cold cereals. “The same nutritional value as a Sears’ catalog” he once huffed. This same man, however, smoked a pack of Winston cigarettes every day and followed a diet heavy in butter, eggs, [...]
View Post consumer behavior, decision-making, irrationality, motivation, Nike, Unthinking, Why We Buy“Marketing is simple,” a lawyer once told me. “It’s just common sense.” Oh, if that were true. Common sense insists that something that weighs 500 tons cannot fly, and that any ship that weighs 100,000 tons will immediately sink to the ocean bottom. For centuries, common sense said that the world could not be [...]
View Post decision-making, How to plan, planning, planning tips, psychology(Author’s note: One week after this post first appeared, Nate Montana, son of the famous former pro quarterback Joe Montana, announced that he was transferring from Notre Dame to the University of Montana.) Want to read something funny? Check your local phone book. Several studies have confirmed that we are unusually inclined to choose a [...]
View Post consumer behavior, decision-making, implied egosim, irrationality, Marketing psychology, Name Letter Effect, Nate Montana, Stanford University