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Posts tagged "price as a placebo effect"

The Power of Your Price: Three Surprising Stories

Posted on June 17, 2011 by Harry Sr. in Uncategorized No Comments

Welcome to another strange but true story–told to me twice at the annual meeting of one of America’s premier consulting firms. This story begins on a sunny September afternoon in Franklin Lakes, New Jersey. An experienced consultant named David called on a Fortune 500 prospect. The prospect was impressed, but balked at David’s $1,750 per [...]

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