Whether you are marketing a service or product, consider this about what clients and customers love.
Let’s start with the phone that changed the mobile device business, Apple’s IPhone, and study its screen for five seconds. Now ask: Where have I seen those colors before?
It’s hard to miss.
They’re the bright primary colors of your childhood toys.
The IPhone screen uses the same color pallete used by the Fisher-Price toys: Lime Green, Aqua, Trix Cereal Red, Cheerios box Yellow, Kix box Orange. And see the symbols in the icons? They are simple and playful.
Look at the IPhone icon for Messages. What is that? It’s one of those word balloons that your first saw as a child, reading cartoons. It’s a cartoon word ballon.
Look at the color of the phone’s IPod symbol, then the Fisher Price Website, and you’ll see it: the cheery orange color for Fisher Price Babygear. The purple ITunes symbol is Fisher Price “Shop” purple and its blue email symbol is “Games & Activities” blue.
“All that distinguishes men from boys,” we’ve heard, “is the price of their toys.” The IPod shouts this with colors that call us back to our childhood: I am a toy.
Do you appeal to your prospects’ love of play?
For an excellent source on consumer behavior and psychology, sample Science Daily here.