What Clients Love:
A Field Guide to Growing Your Business
What Clients Love will help you stand out and make your messages stick. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take to the front lines of your daily sales and marketing battles.
Filled with case studies of successes and failures, it shows you:
- Why Jefferson Airplane Flew. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? Why do names like that stick?
- How to Strike with Velvet Sledgehammers. How do you find the perfect point between saying too little and selling too hard?
- Applying The Frenchman on the Street Test. How do you know if your message is simple enough to stick in people's memories? Here's a simple test.
- Dress Julia Roberts. A memorable scene from Pretty Woman that will help you understand the key emotion that drives every prospect.
What Clients Love will help you get focused, stay focused and follow the essential rules to success by doing the little things right--and the big things much better.
"Loaded with information."
"Amazing and important."
"Harry's advice truly has built our business, and you can get it for a fraction of his hourly fee by reading this terrific book."
Wells Fargo Corporation
"One of the best business books I've ever read. You won't be able to put it down."
"Great insights into what customers experience and expect, together with a prescription of what to do about it."
Reengineering the Corporation
"Loaded with great ideas."
"His two-page checklist on questions is worth the price alone.""Extraordinary... a fresh approach to fresh ideas, a wake-up call for anyone in business."
"Filled with strategies that readers can take to the front lines, and studded with real stories of marketing success and failure."
"Marketing maven Beckwith is back!"
"A brilliant book.""Imagine if Benjamin Franklin set out to write a book, having absorbed Peter Drucker and Ted Levitt, then turned it over to Strunk and White for editing. The result? This eloquent and informative book." Robert Morris
Deena Katz's Tools and Templates For Your Practice
"A gold mine"
William R. West
"The ultimate practice management guru."
Brian Benjamin Carter
San Diego, California
"Extraordinary. I finished and started reading it again. It's that good!'
Wappingers Falls, New York
"Superb. A gift of insight and clarity, the most useful book you may ever read."
John de la Cruz
San Antonio, Texas
"An absolutely fantastic resource, with tremendous insight based on both research and experience as to what drives clients and consumers, and how to effectively communicate with them. "
Apis Design, Inc.
"Short, sweet, clear, concise, and extraordinarily interesting. Highly recommended and truly transformational."
"By far the best book on sales, service and marketing--and I've read over a hundred!"
Michael I. Barr, D.D.S.
West Palm Beach, Florida
"Loaded with great ideas and thought-provoking suggestions."
Dr. Carlos N. Velez, MBA
Wappingers Falls, NY
"Once again, I find myself reading a Beckwith books almost religiously and getting such assurance from its insights."
"I have not been able to put this book down! Totally engaging, beautifully formatted. I've never run across anything like it, a book that slices away the fat with such candor."
Springfield, New Jersey
"A tremendous book with wonderful ideas and insights. I brought What Clients Love to my USF class--I teach in the MBA program--held it up and pronounced: 'Buy this book, read this book, live this book!"
Director, St. Petersburg Bar Association
St. Petersburg, Florida